PARTAGAS TO AWARD $10K FOR THE ULTIMATE CIGAR CAVE
Richmond, VAâ€”Beginning at high noon on May 26, 2009, PartagasÂ®, the legendary brand of handcrafted Dominican cigars will team up with pro football defensive tackle and network TV football analyst Tony Siragusa to find the cigar smoker who demonstrates the greatest need for a place of their own to enjoy the pleasure of a fine cigar and award him or her with $10,000 to create the ultimate Partagas Cigar Cave right in their home.
In the contestâ€™s website, Siragusa reaches out to cigar smokers who are relegated to enjoying their cigar in dark, dingy basements or forced out in the cold garage and makes them an offer they canâ€™t refuse. In his call to entry, Siragusa connects with cigar smoking brethren by appealing to their need for their very own, in-home cigar cave.
Consumers of legal smoking age who purchase a special four-pack of best selling, full bodied Partagas Black Label cigars at cigar shops throughout the U.S. between May 26 and July 31, 2009 will receive a redemption code detailing how they can enter videos, photos and written descriptions of their domestic cigar smoking predicament to win the $10,000 prize allowing them to create a customized Partagas Cigar Cave for their home. Consumers can also enter by visiting www.partagascigarcave.com. The winner will be selected on or before August 21, 2009.
Debo Mukherjee, vice president of marketing, comments, â€œThe trend toward in-home â€˜cavesâ€™ where men can be men continues to gain momentum. To connect with the lionâ€™s share of cigar enthusiasts who are forced to enjoy the pleasure of a fine cigar in undesirable locations, we found it only fitting to tap Tony Siragusa to convince cigar smokers to share their stories with us. For a cigar lover, having an in-home smoking lounge is the ultimate nirvana and weâ€™re pleased to be able to provide it in the name of such a well-respected brand as Partagas.â€
Consumers will be encouraged to vote on contest entries which will be posted on partagascigarcave.com. General Cigar, parent company of Partagas, will harness social media by pushing Siragusaâ€™s call to entry via online cigar communities, as well as YouTube, Facebook and a host of other video content sharing sites.
â€œThese entries and the online conversations they spark represent a fun viral component in this social media promotion,â€ added Mukherjee.
Partagas Cigar Cave will be supported at tobacco retail shops with point-of-sale displays featuring Tony Siragusa. Select tobacconists across the U.S. will also host special Partagas Cigar Cave parties at retail. Consumers are not the only ones eligible to win in this promotion. The retailer who sells a four-pack to the winning contestant will win a custom Partagas Cigar Lounge for his store.
About Partagas Cigars
Since their release in the U.S. in 1978 by legendary Cuban cigar master Ramon Cifuentes, Partagas cigars have set the standard by which all premium cigars are measured. In addition to the base brand of Partagas cigars, the brand also features these collections: Partagas Black Label, Partagas Serie S, Partagas Spanish Rosado, Partagas Cifuentes, Partagas Limited Reserve Decadas, Partagas 160 Signature Series.
Partagas cigars are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces MacanudoÂ®, CohibaÂ®, Hoyo de MonterreyÂ®, ExcaliburÂ®, La Gloria CubanaÂ® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club MacanudoÂ®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit www.cigarworld.com.