One Hundred and Seven Reasons to Celebrate With La Aurora
Santiago, DRâ€¦12 March 2010â€¦As with their very successful Preferidos, Cien AÃ±os and 1495, La Aurora has taken their time in the next step in their 107 year history as Dominicanâ€™s oldest cigar maker.
â€œWe had defined our goal early on,â€ said Guillermo Leon, La Aurora VP, â€œand that was to bring the smokers a medium bodied, richly flavoured smoke with a fair amount of spice â€“ at a very attractive price.â€
Using Dominican, Nicaraguan and Ecuadorian tobaccos, the blending process went through dozens of iterations before achieving a cigar that brings a balanced flavour that is peppery, sweet and provides toasty notes.
According to Vice President, JosÃ© Blanco, the cigars are being packed in boxes of twenty-one (21) and will come in three (3) sizes priced from $6 to $8:
- Robusto (4.5 x 50)
- Toro (5.5 x 54)
- Belicoso (6.25 x 52)
â€œI firmly believe we have a smoke, providing excellent flavour, strength and balance,â€ JosÃ© Blanco told a gathering of cigar aficionados at a dinner in New York, â€œthat matches the standards we have adhered to in creating the other great cigars that have brought us high regard and high ratings.â€
The cigar, named La Aurora 107 in honour of the companyâ€™s 107 years in business, will be released in a series of steps, commencing 1 April. â€œIn conjunction with Guillermo and Jose we have planned an exciting series of events to introduce tobacconists and their customers to this cigar,â€ Nestor Miranda said at the same gathering in New York City.
â€œAs for the name, La Aurora 107, following on the heels of Cien AÃ±os, which marked the companyâ€™s 100th anniversary,â€ Leon told the group, â€œit was decided to keep it simple and meaningfulâ€¦and easy to remember, hence, La Aurora 107 â€“ La Auroraâ€™s 107th year!â€
La Auroraâ€™s distributor, Miami Cigar & Company, has announced that the new cigar will only be available in brick and mortar tobacconists.