GRAYCLIFF CIGAR COMPANY APPOINTS TORAÑO FAMILY CIGAR COMPANY AS OFFICIAL DISTRIBUTOR IN USA

The Graycliff Cigar Company and the Toraño Family Cigar Company are proud to announce that Graycliff has officially appointed the Toraño Family Cigar Company as its exclusive distributor in the U.S.A. as of June 1, 2011.

“After many years of doing our own distribution, we decided that it was best if we partnered with Toraño to handle that part of our business, so we could focus on the production side,” said Paolo Garzaroli, President of the Graycliff Cigar Company. “We chose Toraño for the similarity in our family values and because our respective cigar brands will complement each other very well.”

“We are excited about this partnership between Toraño Family Cigar Co. and Graycliff Cigar Company. Graycliff is a super-premium brand and we are honored to be given the responsibility to grow its distribution nationwide. This union of two very passionate tobacco families will only enhance both of our positions in the cigar industry,” said Charlie Toraño, President of Toraño Family Cigar Company.

After taking back their own distribution in August 2010, the Toraño Family Cigar company underwent several changes, to include a successful rebranding effort, new ad campaign, several key hires and the introduction of three new brands. Graycliff Cigar Company saw this as the perfect partners for the two companies to grow their brands in the premium cigar market.

The Graycliff Cigar Company was founded by the Garzaroli Family when Enrico Garzaroli fell in love with cigars but was unable to find that “perfect” cigar to complement what Graycliff Hotel and Restaurant has always been known for: excellent cuisine, fine wines and luxurious accommodations. The Company began production in January 1997 in Nassau, The Bahamas. What then began as a single roller in the restaurant entrance way has now expanded to an award winning boutique Cigar Company with 16 master rollers, each an expert in their various format.

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